The makeup industry is never one to sit still when it comes to a trend, which can be incredibly frustrating for consumers trying to “keep up”. However there is one brand that has grounded themselves in natural makeup, embracing your inner beauty and “being classic” and that brand is 241 Cosmetics.

Founded by twins Feven and Helena, political refugees from Eritrea, 241 Cosmetics is a new kind of beauty line guaranteed to help you embrace your inner beauty through outer confidence. Their products have been seen on the faces of many, featured in publications like InStyle, Oprah Daily and JustBobbi and has made Oprah’s Favorite Things list 2 years in a row.

As I know these two personally, I know they have put every ounce of heart and love into every product they have put on the shelves (and in my makeup collection!) These ladies have the most genuine hearts, incredible passion for the business and an unmatched drive for the integrity of the brand, which is why I trust them wholeheartedly to provide the best product possible for myself and for you all.

We asked our editors to share with you their top pics from 241 Cosmetics here. Their line also makes the perfect stocking stuffers for friends and family this holiday season as every product flatters all skin tones.

Get the ultimate clean girl aesthetic and embrace your natural beauty with 241 Cosmetics! Shop our editors top pics below and find them at 241cosmetics.com, Bloomingdales and QVC.

We believe makeup is a way to enhance a woman's beauty, not to conceal it. More importantly, makeup is transformative and is a vessel that can inspire deeper conversations.

Our mission is to create an effortless beauty brand that instills confidence, kindness and integrity.

- Feven and Helena via 241 Cosmetics

241 Cosmetics

Classic Lip Gloss Collection 2022

$100 $80 - SOLD OUT